Marcos Colón

Work experience

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SUMMARY

 

Award-winning digital content marketing leader with 12+ years of experience in go-to-market strategy, business development, and journalism within the cybersecurity industry. Proven track record of driving brand awareness and growth across both B2B and B2C segments.
 

• Spearheads innovative content strategies that have driven pipeline value exceeding $1.2B, positioning organizations for competitive success.

• Leads high-performing, cross-functional teams, including freelancers, to deliver impactful, data-driven content that boosts engagement and drives measurable business outcomes.

• Experienced in creating and executing thought leadership programs and video content that elevate brand visibility across digital platforms, contributing to press coverage and industry recognition.

• Thrives in fast-paced, complex environments, successfully managing content across multiple channels including blogs, social media, and video, focusing on building and growing engaged audiences.

• Passionate about blending creativity with a results-driven approach to meet organizational goals and amplify brand awareness on a global scale.

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RECENT PROFESSIONAL EXPERIENCE

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Bitdefender, Chicago, IL                                                                                                                              07/2023-Present
Director, Content Marketing & Communications                                                   

• Manages the content strategy and execution for Bitdefender's Business Solutions Group (BSG), aligning initiatives with organizational goals and driving effective market positioning.

• Plays a key role in cross-GTM campaigns that enhance brand awareness for both the BSG and Consumer Solutions Group (CSG), expanding global market reach.

• Oversees a team of freelance writers, ensuring content creation is aligned with company messaging and marketing objectives.

• Leads thought leadership initiatives, working closely with key executives and subject matter experts to increase Bitdefender’s prominence in critical industry conversations.

• Collaborates with cross-functional teams, including social media, product marketing, and product management, to create targeted awareness and consideration content for major campaigns.

• Produces and directs long-form and short-form videos, including case studies, expert Q&A sessions, social media reels, and event trailers, driving increased corporate and business visibility.

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Menlo Security, Chicago, IL                                                                                                                      03/2021-07/2023
Director, Content Marketing                                                   

• Crafts innovative content marketing strategy that has skyrocketed engagement across blog, social media, and email channels, increasing total content consumption.

• Pioneered video content integration, dramatically boosting Menlo Security's digital presence on web and social media platforms.

• Collaborates closely with Menlo Labs' threat intelligence gurus to refine and publish cutting-edge research articles, earning us major press coverage.

• Champions a data-driven mindset in content marketing, expertly managing a content production pipeline filled with compelling reports, blogs, videos, and product marketing materials.

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CyberRisk Alliance, Chicago, IL                                                                                                                01/2020-03/2021

Director, Digital Community and Content Development

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• Responsible for setting the vision and strategy that aligns with the company’s product portfolio through digital events that aim to educate, nurture, and grow audience base while generating leads. i.e. quickly pivoted during COVID and adapted our strategy to the environment that led to a successful year with an increase in revenue of 300%.

• Reengineered the virtual event production process from a hybrid support model with assistance from vendors to a self-sufficient model saving the company over $150k annually. i.e. the shift allowed our company to have more control of the process while strengthening our relationships with sponsors and partners.

• Leverages data and industry insights to create compelling content programs that drive participation and engagement resulting in attracting quality leads for our clients. i.e. in the past 12-months, we have seen an increase of 15% in participation and engagement for all our digital products including video.

• Recruits and builds relationships with executive speakers and sought-after industry experts that help us gain real-time data and industry trends resulting in increased market share and presence.

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Trustwave, Chicago, IL                                                                                                                               06/2019-01/2020

Content Marketing Manager

• Developed global content strategy to increase market presence and create revenue pipeline for our products/services with an average deal size of $300k. i.e., for example, one major asset brought 4,000 leads in 12-months primarily from U.S., Australia, and UK markets.

• Organized, designed, and transformed the content taxonomy architecture to align with content creation based on business objectives. i.e. streamlined and built marketing assets to follow our prospects through the customer journey and enhanced our customer user experience by making our content easily accessible.

• Produced all digital and traditional marketing campaigns and communication for all platforms including social media, email, search engine optimization and marketing materials.

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MISTI, New York, NY                                                                                                                                   05/2016-06/2019

SVP, Content Marketing (02/2018-05/2019)

Head of Digital Content Strategy (05/2016-02/2018)

• Served on the executive leadership team as the principal lead for our go-to-market messaging and digital content strategy to modernize and bring visibility to the brand. i.e. project involved working closely with marketing, sales, and operation leaders to execute the company's critical business plans to drive growth and increase revenue (successfully increased brand equity that led to an acquisition).

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NewsCred, New York, NY                                                                                                                          03/2015-03/2016

Senior Editor

• Advised B2B companies on content marketing strategy and distribution with a publisher’s mindset to establish credibility and increase trust, leading to an increase in sales and customer retention.

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SC Media, Haymarket Media, New York, NY                                                                                        01/14 to 03/2015
Online Editor

• Led the online strategy for SCMagazine.com and related digital properties. Maintained the soundness of content and visual appeal of SCMagazine.com, as well as mobile app and social media channels. Wrote feature-length articles for print version, as well as news articles for website.

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