Your Content Problem Is Actually a Narrative Problem
Most teams aren't producing too little content. They're producing content that doesn't know what it's trying to say.
But too often, it turns into checkbox content, built to keep things moving, support a launch, or hit a channel target.
The work gets done. It just doesn’t connect. And what’s missing isn’t more content. It’s alignment.
Content should be an extension of business strategy, not a parallel track. And with AI accelerating production, misalignment doesn't stay quiet. It scales.
If narrative, product direction, and go-to-market strategy aren’t aligned, AI just amplifies the noise.
Most teams focus on producing more. Fewer step back to ask whether what they're producing is actually moving anything.
Real scale happens when content becomes part of the company's operating model, not just its marketing output. That's when narrative stops being a deliverable and starts being a competitive advantage.
The Story You Tell the Market Becomes the Market You Own
Most companies treat narrative as a messaging exercise. I treat it as infrastructure. The companies I work with use it to define their category, align their GTM motion, and give every team a shared story that actually holds up in the market.
Where I Create Impact
Category Leadership
Define the narrative layer that positions companies to lead their category, not just compete in it.
Scalable Narrative Systems
Building content operating models that scale execution without sacrificing strategic coherence.
Growth & GTM Alignment
Align narrative, product, and sales motion so the story the market hears matches the problem the company solves.
Narrative & Content Leadership
I help companies scale by anchoring growth in a clear, unified narrative.
My work blends category definition, executive storytelling, and system-driven content strategy, aligning marketing, product, and sales around storylines that drive measurable impact.
Shaping Category Narrative
Partnered with executive and product leadership to define positioning for AI-driven data governance, aligning thought leadership and market messaging.
Executive & Industry Storytelling
Partnered with executive leadership to translate vision into multi-channel storytelling, from keynote moments to brand-level narratives.
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Scalable Content & GTM Alignment
Partnered cross-functionally to align narrative, content systems, and go-to-market execution, supporting enterprise positioning and pipeline impact.
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Where I've Shaped Narrative
